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Ways to redefine your brand and give strong aspiration after COVID-19

The pandemic has left all brands unsafe to the analysis of global supply chains. Take this time as an opportunity and analyse your previous influencer marketing strategy and shape them.

1. Analysis:

The brand should consume their time researching the best influencer marketing platform, which platform can give the best results in terms of ROI and content creation. The platform which can build transparency and where the brand can also track their campaign.

To analyse and discovering every possible scenario for your brand would be tedious at the same time. Viragram’s technology tool is the influencer marketing platform tool which can analyse and provide you with all possible strategies to grow your brand.

2. Examine your past case study:

Examining your case study report will give you social proof about your most interested audience, which are your lead generation. The crisis has left all brands vulnerable to the breakdown of global supply chains. Take this time as a chance and analyse your previous influencer marketing strategy and shape them.

3. Trace the result of campaigns:

To have a thriving influencer marketing campaign, each time brand needs to track the statistics of their previous campaign, which will manage your investment for the next campaign. You could follow the increase in traffic of your website through the link which you provided in the campaign.

Track your performance metrics that include numerous impressions, clicks, brand mentions, follower growth, increase in brand engagement, etc.

4. Track your brand strategy:

If your brand strategy is different on separate channels, people won’t be able to decide what your brand is all about. Brand awareness requires consistent messaging. And crafting a cohesive message requires keeping your channels balanced. That means your website, Instagram, Facebook, Twitter, email, and more.

5. Measure the influencers:

While most brands calculate the performance of the overall campaign, that usually is not enough, we should track and analyse each influencer’s performance.

Document the engagement rates for each influencer’s post, and connect them to the collective group of influencers, track their performance by unique link and unique coupon codes provided to the. Monitoring their campaign performance will give you a clear idea to onboard that influencer full time or to bring that influencer on strategic partnerships.

Also read: Top 3 things consumer wants to see from brands during Covid-19

How brands can improve their content strategy?

Chitransh Mittal
Chitransh Mittal
Strategic thinker, Content Creator, Digital Marketer, Social Media Researcher, Truth-seeker, Adventure Sports Enthusiast. I believe in the power of words, whether that means providing content for my company's blog or flexing my muscles in personal creative endeavors. No matter what, I keep my passion for storytelling and writing front and center. Content isn't a community, it's a quality which depends on its creator. Quality will always win out in the end. It's time for a new model which reflects this new reality. If you believe what I believe, I'd love to hear from you.


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