As socially inclined creatures we have embraced technology to connect with different people. Whether you are a social media marketer or an entrepreneur looking to venture in social media, you should know that these upcoming marketing platforms in 2020 that will allow you to boost your brand reach on social media, attract with the right people, and accomplish your social media goals.
Here are the apps Let’s dive in:
Lasso was quietly launched by Facebook in 2018, competes directly with TikTok as you can use the platform to make short videos with filters and musical overlays. While Lasso is just getting started, it might be a promising platform in the future because it’s owned by Facebook. This could mean the app might benefit from Facebook’s user base, technological resources, and financing.
While the user base for Lasso is still small and its demographics aren’t yet specified, this might be Facebook’s attempt to reach younger audiences similar to those on TikTok. If that’s the case, companies targeting Gen-Z or millennials should continue watching and comparing Lasso and TikTok to see what types of content thrives on these platforms.
Similar to TikTok, this type of social platform could bring curiosity to people in visual or creative fields like publishing, entertainment, and fashion.
Vero is nothing less than the evolution of social media. It’s both revolutionary and a game-changer. It’s truly social. Vero highlights itself as “more social, fewer media”, and with its focus on providing a natural and an ad-free experience.
On the surface, the Vero app is very similar to apps like Facebook, Twitter, and Instagram. One can post photos, videos, links, share locations, or recommend books, music, and films. Others can like and comment on anything and even share whatever you like. Sound familiar?
But it differentiates itself in some very important ways: No ads. No algorithms rearranging your posts and limiting who sees what. No data mining. Chronological feeds.
In fact, Vero makes public its platform and business model for anyone interested in what they do, and why they do it. Vero believes that people naturally seek connections, and that explains the increased growth of social media over the past 10-15 years.
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Every day we are blown away not only by the talent on display but the generosity and kindness of the VERO community. Particularly notable is how willing VERO users are to showcase the work of their peers and lift them up, introducing them to their followers and helping them grow. Core to these daily acts of generosity is the work of several photography “hubs” which act as places of recognition and discovery for photographers on VERO, introducing their work and stories to their followers. Join us on VERO to get to know more about these hubs and get inspired by the imagery and camaraderie showcased- Link in Bio. #Photos #Camera #Hubs #Community #VERO #Art #Sharing #SocialMedia #TrueSocial #App #photography
Steemit is very similar to a social media platform like Reddit with a cryptocurrency twist. While Reddit rewards “upvoted” engaging posts by pushing them to the top of feeds, Steemit also gives you “Steem” coin if your post does well. Like Reddit, you can engage with posts by sharing, commenting on, or upvoting them.
The website’s design is simple and similar to Reddit’s older website designs with a white background and basic feed style. Because users might be aiming to earn, use, or sell Steem coin, the interface also includes a sidebar that shows the cryptocurrency’s live value up against other prominent coins like Bitcoin.
It has also been called a leading social platform in the world of cryptocurrency. Even though Steemit is still small, we’ve included it on this list because it’s notable in cryptocurrency communities, discussed by tech journalists, and seems to be one of the first platforms of its kind. Even if the platform does not take off, it’s a good example of how cryptocurrency and social media could align to create a social platform in the future.
However, we encourage this to stay just on your watchlist for now. Although Steemit seems new and unique, marketers shouldn’t heavily invest time or money into it just yet.
If cryptocurrency gains more adoption and gains a greater sense of understanding from younger, more tech-savvy audiences, this could boost opportunities on other social platforms like this.
Ex-Apple designer built an app Caffeine.tv, that allows you to create live broadcasts for friends and followers where you can give an emoji, reaction or respond with comments.
Along with live video broadcasts, you can also stream your computer or TV screens as you play video games. This makes Caffeine a possible competitor to the slightly older game-streaming service, Twitch.tv. Just like Twitch, which offers you money for high views or subscriptions, Caffeine has launched a monetization program that rewards engaging broadcasters.
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Welcome to the new Caffeine. We're LIVE. We believe in the power of live. In being in the moment. In sharing what you love with people who matter to you. That’s why we’ve redesigned Caffeine—to make it easier to discover what’s on now and connect with the gamers, entertainers, and athletes you love. #caffeinetv
Caffeine’s success so far demonstrates how live video and video platforms are gaining quick adoption from younger audiences, especially in the Gen-Z age group. If the app continues to gain interest, marketers might consider using it to show off their brand through a variety of strategies, like behind-the-scenes content, Q&As, or other live videos. This platform could also be useful to marketers in a wide variety of industries, including news, entertainment, gaming, and sports.
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Gaming takes center stage with @gameboyer721, a trained actor who was inspired to share his passion for play with an audience! No loading screen lulls with this charismatic creator — he knows how to make a story of every moment! #CaffeineCreators ______________ #caffeinetv #supermario64 #nintendo #pcgaming #supermariobros #videogames #streaming #pokemon
If you have an idea for a live stream that seems too out of the ordinary for Facebook or Instagram, Caffeine could be an interesting place to test it. Because the platform is new, there might not be many norms or rules associated with what content works or doesn’t work just yet.