The influencer marketing industry is accelerating with no signs of stopping it down. With the latest research, according to the business insider, it will reach a $15 billion worth by the end of 2022.
So, if you ever think of building brand awareness through influencer marketing campaigns, then it is the best time to invest in influencer marketing.
So what to anticipate from influencer marketing trends in 2020? Well, we’ve compiled the top influencer marketing trends to help you navigate through the changes in the dynamic market.
#1 The Growing Popularity of Gaming Influencers
Globally the Esports market is expected to reach $1.79 billion by 2022; no doubt it is the fastest growing industry in the world. The gaming influencers are getting more and more popular. Gaming influencers bring lots of opportunities for marketers. As we can see, Oneplus and Asus are approaching gaming influencers to promote their mobile phones. The reason is that they have an impact on lucrative GenZ and Millennial audience.
#2 Creating Highly Engaging Video Content
According to a recent study by Forbes, 72% of people are more likely to choose video content over text when learning about a new product or service. This is one of the leading influencer marketing trends in 2020 that shift in the type of content that influencer creates and share with their followers.
In influencer marketing, video trends are becoming more and more critical because the consumer wants to be engaged with the content. Therefore, creating video explanations, product reviews, or interviews as a part of the influencer campaign will be a great way to attract a closed audience.
#3 Computer Generated Imagery (CGI) Influencers
Therefore, authenticity is the initial social media marketing purpose; one of the foremost new influencer marketing trends in 2020 involves influencers that aren’t even human. Yes, you’ve heard that right. By using Computer Generated Imagery (CGI), the brands have the chance to create their influencers.
Lil Miquela is one of the best examples of a CGI influencer promoting brands like Prada, UGG, and Diesel. The reason for this futuristic type of influencers is to attract much more tech-focused audience familiar to terms like augmented and virtual reality.
#4 Collaborating with Nano Influencer
People Who have gathered an audience between 1000 to 1,00,000, and are known as professionals in their appropriate niche are referred to as micro-influencers. Micro-influencers interact with their followers via comments, likes, responses, etc., leading to a higher engagement rate. This makes them long-term brand advocates as they actively speak about the product/service.
After all, their followers see themselves as their peers and not as fans, building a sense of support and trust. Also, they produce a fantastic ROI at a minimal cost.
#5 Building Successful Influencer Marketing Campaigns with AI
Just like every other business, influencer marketing will also have a significant impact on the influencer marketing industry in 2020. With the use of Artificial Intelligence, the entire process of finding the right influencer for a particular campaign can become much more agile and more comfortable. There are a lot of tools that can quickly examine years and years of social media content to manage the aesthetic style, legality, audience opinion, or the success in driving engagement, traffic, and product sales. Artificial Intelligence will help to create more consistent and estimable content for the targeted audience.
Also Read: Social media marketing during Covid-19
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