1. BRAND AMBASSADOR’S YEAR.
In 2020, we expect that more brands will be moving to the model of relationship building because long-term is better for brands and influencers alike. For brands, this builds a system of content creators who spent in the brand’s success and genuinely know and love their products, while also offering repeat exposure with the same audiences month after month. For influencers, posting about the same brand over a long period gives their sponsored content more authority and authenticity.
2. STRATEGY BUILDING WILL BE EVERYTHING.
As we know that platforms and technology are changing rapidly. At the same time, brands are investing tremendously in new budgets in influencer marketing. With those large investments, we are going to see more demands for optimization and long-term strategy. Only experts with the tech and the chops to stay ahead are going to succeed in the upcoming year.
3. DIVERSITY AND FORMATION.
Influencer marketing has been an incredible catalyst for change in representation in advertising. Brands who don’t make this front and centre in their 2020 culture and advertising do so at their peril.
4. RISE OF GEN Z.
Gen Z is coming of age, finding their voice, and creating trends in the process. We’ll see brands and marketers pay more attention to this generation in 2020, from creating more content on TikTok to addressing Gen Z’s social values like sustainability and inclusivity.
Regardless of what happened to influencer marketing in 2020, what we all can be sure of is that influencer marketing will definitely provide more channels for brands to engage with their audiences.
Viragram is an AI and data-driven influencer marketing media house — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications globally.
TELL US WHAT TRENDS DO YOU SEE COMING IN 2020?