HOW MICRO-INFLUENCERS CAN BE MACRO FOR BRANDS!

Who are Micro-Influencers?

People Who have gathered an audience between 1000 to 10,00,000, and are known as professionals in their appropriate niche are referred to as micro-influencers. These individuals with loyal fanbase often produce a higher engagement rate and conversions. 

The individuals could be experts in the field of food, travel, fashion, beauty, fitness – to name a few. Their content is tailored for their audience, and then added a touch of personal interaction, it is marketing gold. After all, their followers see themselves as their peers and not as fans, building a sense of support and trust.

Some examples of Micro Influencers:

Sweatandtell

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IT’S HERE! Our collaboration with @wearittoheart is LIVE! This collab comes with more than just cute tie dye pieces (and reversible bottoms to blue camo!) to spruce up your summer athleisure, but a bigger purpose: 20% of proceeds from these pieces will be donated to Save the Children to help with COVID-19 relief. We feel so lucky to work with a brand who aligns with our values and supports a greater good 💘 We have no doubt you guys will LOVE the fit and be rocking these pieces. As always, thank YOU for supporting us! The print comes in four amazing styles: 🤍 Biker Short (reversible to camo) 🤍 Cropped Tank 🤍 High waisted leggings (reversible to camo) 🤍 Sports bra Available now on wearittoheart.com 💙 swipe up in our stories now! #sweatandtell #with #wearittoheart #activewear #athleisure

A post shared by Jo & Jacqs (@sweatandtell) on Jun 15, 2020 at 5:10pm PDT

Nitin Rawat

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Happy holi y'all.

A post shared by Nitin S P Rawat (@nitinsprawat) on Mar 10, 2020 at 3:38am PDT

Bloodyymascara

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"They are well versed with the art of subtle manipulation. They will suck the life out of you before you even realize." Beware of the fake around you. Having a positive perspective towards life is good but at the same time you must be alert of those bad for you. This doesn't mean that you have to be suspicious at all times, just be cautious. Only a true friend will be straightforward, but the fake ones talk behind your back and will believe the gossip about you, but real ones know better and stand up for you. . Photography and editing @jerry_sakariya @naveeeeeeeeeeeeen Make-up @feliciamary_ Stylist @shubhangimishra144 . #photography #colours #photooftheday #art #instadaily #fashionphotography #editorialphotography #conceptualart #conceptualphotography #modernart #visualart #depression #portraitphotography #photoinspo #quarantineartclub #modernartist #artist #editorialillustration #inspiration #hautecouture #visualsoflife #covid19 #creativity #indoorshoot #canonphotography #indianphotography #moodygrams #moodyports #fashionblogging #bloodyymascara

A post shared by Fashion & Shalmoli (@bloodyymascara) on May 24, 2020 at 1:07pm PDT

Now that we know who they are, how can these micro-influencers be macro for brands?

Collaborating with celebrities has become a luxury in the world of social media. One which only a few brands can afford, making micro-influencers the next best option. With their quality content and personal interaction, the influencers have managed to attract a large number of followers.

So why should you, as a brand, work with them?

• Higher engagement and conversion rate

Micro-influencers interact with their followers via comments, likes, responses, etc., leading to a higher engagement rate. This makes them long-term brand advocates as they actively speak about the product/service.

• Affordable

If you’re a small company or are just setting your toes into influencer marketing, they are a safe bet. 

They have original content and are affordable. And, since they’re affordable, you can cast a wider net and reach the maximum audience.

• Niche markets

These influencers have varied interests, and their followers align with their interests.

Now that you know, how can you find the right influencers with good engagement for your brand?

Simple, through our www.Ig.viragram tool, Viragram’s IG calculator is designed to provide you the exact engagement of the particular Influencer, blogger or an opinion leader.
This tool accumulates stats from your social channel, such as the number of likes, comments and followers to give you an estimate of your potential earnings.

Also Read: Top Yoga influencers to follow 

Top fashion and Lifestyle influencers to follow