Contradicting your assumption about content strategy, it’s not all about keyword’s density and the length of the content! Instead, it’s a wider concept than that, and there are a few techniques and tips to do it better than you’re doing it now! Referring links, page views, time on site, and all such things together make a better content strategy and deliver better results for your website or brand! But, how do you determine what data to consider for your marketing strategy?
Well, here are some tips to help you understand the concept better and use it for your brand.
Focus on the bounce rate for your page
Very evidently, some pages have spectacular traffic for their content. But, as compared to their page views, their bounce rate is high as well.
This means that the content on your page might be useful, but it might not provide a path to follow, once the reader has gone through the content. Here, what you must do is see if your visitors have an option to act on what you’ve written or not.
A very basic one, yet the most important thing! What’s your approach while deciding upon the topics for your content? Do you focus on what’s trending or something else? Have you ever considered generating content as per the customer’s queries? This is another tip for the content strategy because once you start solving your target customer’s queries, the content will market itself. You can make use of the Google search bar for the purpose.
Reviewing the performance of your website is the most important part of your content strategy. Do not forget to connect your website to Google analytics to get the mail about the day’s analysis. You might act astonished to see what pages get visited the most. It could be the ones you never expected the audience to visit or thought was irrelevant for the content promotion.
With that astonishment, you’ll realize the importance of a page, and that will help you focus more on the pages in demand. This will improve your brand promotion.
- Stick to the purpose of the content
If you build a website, there’s always a purpose behind it. There is a culture that you follow for your website and the content. Your content targets a specific issue or agenda. Want to know the main reason behind an ineffective content strategy? It is because the companies fail to deliver their identity and the basis upon how they are better than their competitors. Many others create similar content that you do! Decide what customers must expect from you that they don’t get from your competitors and stick to it.
- Keep the technicality to the least
- If the users understood the technical language, they would have read the user manuals sent along with the product. They seek help on the web because they need to understand better in simple language. So, if your website offers technical solutions, stick to a simpler language that the audience will understand.
Please! If you think you can get your website ahead in today’s era with the least creativity, you should reconsider your plans again. The audience does not demand unique content but unique ideas as well. Ranking top in Google results is possible only if your content has the desired quality and the desired purpose for people. So, the key to better content strategy and your brand promotion is not to be obvious!
If you’re one of the businesses that seek help for your content marketing from freelancers, agencies, etc., choose them wisely. See if they fit your requirements and can take your content to the desired level. If they don’t seem to connect with the agenda you aim to deliver, reconsider!
These were a few tips you could consider to take your brand ahead with the correct content strategy. An effective content strategy is not an easy task to achieve. They don’t happen but need efforts to happen.