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10 Influencer Marketing Strategies to consider when planning your next campaign

Just like everything else, you should not rush into influencer marketing without planning or strategizing. This might be the case if you are imagining...

How is Social Media Marketing during COVID-19 ?

During this pandemic, every business organization and marketers are suffering from health and economic stability issues. From adopting the social distancing and getting used...

A journey into the psyche of a maverick copywriter : Anuj Kala

Q1: Who is Anuj Kala? Tell us more about the person inside, what are your quirks and what pushes you. Answer Neti-neti. Neither this nor that. No...

Dove #ShowUs- Changing the perception of real beauty

Dove in partnership with digital photo company Girlgaze and Getty Image. This project features 179 women from 39 countries including plus-size, trans, diverse women...

Posting time really matters??

In today’s time, the major key is to attract and retain the audience. But is it possible if they are unable to see the...

Brands emerging winner from COVID-19

The rapid growth of Corona Virus has caused major disturbance for marketers,  unprecedented actions, including mandatory work from home, office closing, taking strategic measures...

Break the barriers with the trendsetters Brands

Boys will be boys, girls want to be treated like princesses, men don't cry, and women’s interests are focused on family and raising kids....

The beauty of the bold Ad Campaign by Burger King- THE MOLDY WHOPPER

Burger King’s new ad campaign featured a moldy Whopper to highlight the removal of artificial preservatives and how their new Whopper will age in...

Upcoming apps to add in your Social Media Marketing 

As socially inclined creatures we have embraced technology to connect with different people. Whether you are a social media marketer or an entrepreneur looking...

Rewind 2K19: All the Top Influencer Marketing Campaigns that created a buzz

Influencer Marketing is estimated to be worth a $20 billion industry this year. Influencer marketing campaigns are not just restricted to a single industry...

Tiktok facts and figures for influencer Marketing Managers

TikTok has been growing in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide...

All you need to know about TikTok creator marketplace

After we've seen the top YouTubers and channels promoting the brands for money, TikTok is the next in the line. Yes, Tiktok is gaining...

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The “Fill in the thanks” print ad campaign by Cadbury and Oglivy

In the times of digitalization, where every other media agency is coming up with new AR and VR experience for advertising, Cadbury and Ogilvy...

Top 5 latest Influencer Marketing Insights

The influencer marketing industry is accelerating with no signs of stopping it down. With the latest research, according to the business insider, it will reach...

All you want to know about Virtual Influencers

Across the globe, there are more than a billion active users on Instagram, and it's getting even harder to stand out in the crowd...

What is Triller?

It seems like there is always a new social media platform hitting out to share your content. Many of these platforms fade down and...