Home Advertisement Quick Snapshot @ Lay's India #SmileDekeDekho campaign

Quick Snapshot @ Lay’s India #SmileDekeDekho campaign

Lay’s have been on the advertising foot over the years now, with their new campaign, “Smile Deke Dekho” that was launched on the world smile day is creating a place in the heart of the masses. Alia Bhatt and Ranbir Kapoor who are the iconic youth icons of our generation are now the brand faces of the campaigns. The idea behind the campaign was smile comes in a variety of flavours that goes beyond the conventional boundaries and barriers to establish connections portraying various moods and emotions.

The TVC tries to capture how Smile is contagiously a universal language, and by sharing a packet of lay’s, can help build cheerful bonds effortlessly.

The packaging of Lay’s evokes different emotion and moods of the smile through its variety of flavours. Post the mega announcement of brand ambassadors of Ranbir and Alia, Lay’s kicked of mass influencers across categories for their outreach program, where they reached to 750+ influencers and shared their packet of smiles with them.

The brand mapped each influencer’s smile and matched it to the flavour that fit them well. Personalised packs were produced, featuring the smiles of these influencers that were then sent out to them, offering a money-can’t-buy delightful experience.

As a result, they managed to leave 185million impressions with 8.2 million engagement with their 1300+ social media post. Dilen Gandhi, senior director and category head- Foods, Pepsico India says #SmileDekeDekho has been a brain-child of days and months of planning, strategizing and executing what can be called one of the biggest influencer outreach programs of all times. We have a host of interesting activities lined up for the coming few months and are very excited to share the same with Lay’s fans across the country”.

 

Also, read https://www.viragram.me/influencer-marketing-hashtag-social-media/.

Divya Sharma
Divya Sharma
A designer, brand strategist and a creative writer, passionate about creating story driven marketing strategies. I firmly believe we are all storytellers. We live in a network of stories, and there isn't a better connection between people than storytelling. Lets connect and never stop dreaming in our stories.

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