Quick Snapshot @ Lay’s India #SmileDekeDekho campaign

Lay’s have been on the advertising foot over the years now, with their new campaign, “Smile Deke Dekho” that was launched on the world smile day is creating a place in the heart of the masses. Alia Bhatt and Ranbir Kapoor who are the iconic youth icons of our generation are now the brand faces of the campaigns. The idea behind the campaign was smile comes in a variety of flavours that goes beyond the conventional boundaries and barriers to establish connections portraying various moods and emotions.

The TVC tries to capture how Smile is contagiously a universal language, and by sharing a packet of lay’s, can help build cheerful bonds effortlessly.

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Smile se shararat behne do.. Jo kehti hai kehne do.. #SmileDekeDekho. Dekho, dekho, dekho… #SmileWithLays #AliaBhatt #RanbirKapoor #Lays

A post shared by Lay's India (@lays_india) on Nov 8, 2019 at 4:20am PST

The packaging of Lay’s evokes different emotion and moods of the smile through its variety of flavours. Post the mega announcement of brand ambassadors of Ranbir and Alia, Lay’s kicked of mass influencers across categories for their outreach program, where they reached to 750+ influencers and shared their packet of smiles with them.

The brand mapped each influencer’s smile and matched it to the flavour that fit them well. Personalised packs were produced, featuring the smiles of these influencers that were then sent out to them, offering a money-can’t-buy delightful experience.

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It will go with your face too! Naughty, flirty, or simply classic – what goes with your face? Try it out today with #SmileDekeDekho #SmileWithLays #Repost @kushakapila • • • • • • GUYS, YOUR GIRL MADE IT TO LAY's PACKAGING! My eternal love for chips comes a full circle and as you can see, aise classic moment ke liye classic SMILE to banta hai. Which one's your fave? Mine is the yellow one. #SmileDekeDekho @Lays_India #SmileWithLAYS

A post shared by Lay's India (@lays_india) on Oct 15, 2019 at 2:53am PDT

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Kyunki life ka real mazza masti mein hi toh hai? Sending your way my flirty smile to add that touch of tangy masti to your day #SmileWithLays and tag that friend or special someone who adds that tangy zest to your life and spread the love! #SmileDekeDekho @lays_india

A post shared by THAKUR KASHISH PUNDIR (@kashishthakur_official) on Oct 15, 2019 at 5:25am PDT

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If there is one thing that is constant not only on my Instagram feed, but also in my general life, it has to be my wide and chirpy, joyful smile 😄💙 #SmileWithLAYS and tag your besties in the comments below and remind them to flash their joyful smile today! #SmileDekeDekho @lays_india #LAYS

A post shared by Benafsha Soonawalla (@benafshasoonawalla) on Oct 15, 2019 at 8:22am PDT

As a result, they managed to leave 185million impressions with 8.2 million engagement with their 1300+ social media post. Dilen Gandhi, senior director and category head- Foods, Pepsico India says #SmileDekeDekho has been a brain-child of days and months of planning, strategizing and executing what can be called one of the biggest influencer outreach programs of all times. We have a host of interesting activities lined up for the coming few months and are very excited to share the same with Lay’s fans across the country”.

Also, read https://www.viragram.me/influencer-marketing-hashtag-social-media/.