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Tiktok facts and figures for influencer Marketing Managers

TikTok has been growing in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. 

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What some see as simply another looping, the short-form video-sharing app is far more than that. TikTok has been enticing and captivating consumers who have a propensity for binge-watching video content. But don’t just take our word for it. Download the app for yourself, and see if you too don’t fall into a rabbit hole of lip-syncs, dances, and skits. 

Here are some facts and figures about TikTok

1. TIKTOK WAS THE MOST DOWNLOADED APP IN APPLE APP STORE IN 2018

TikTok was the foremost downloaded non-game app within the Apple app store globally within the half-moon of 2018, reaching 45.8 million downloads.

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2. TIKTOK WAS THE SIXTH MOST DOWNLOADED APP IN THE WORLD 2018

When you combine downloads from both the Apple App Store and Google Play, TikTok was the sixth most downloaded app in the world in the first quarter of 2018. Even more impressively TikTok garnered more than 800M downloads across iOS and Android in 2018.

3. THERE ARE OVER 500 MILLION ACTIVE USERS WORLDWIDE ON TIKTOK

It is often easy to forget the dimensions of a number of the less traditional markets. The original TikTok / Douyin app hit 500 million global monthly active users in mid-2018, thanks mainly to China’s social media video craze. This places TikTok 9th in terms of social network sites, before better-known networks like Twitter, LinkedIn, Pinterest, and Snapchat. We have been blessed to work with a bevvy of talented content creators from nearly every platform. But recently, we were able to sit down with a growing star on TikTok, Maayan Gordon. We discussed the expansion of the platform and growing your brand on social on a recent LinkedIn Live. You can check it out below!

4. TIKTOK IS AVAILABLE IN 75 LANGUAGES

TikTok has truly entered the international stage and is now available in 75 languages.

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5. 28.56% OF THOSE WHO DOWNLOADED TIKTOK USE THE APP DAILY

28.56% of the people that have downloaded the TikTok app use the app daily.

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6. 41% USERS ON TIKTOK ARE BETWEEN THE AGES OF 16-24

TikTok’s user base still very closely matches that of Muaical.ly. Most of its users are young, with 41% aged between 16 and 24.

7. 80% OF TIKTOK DOWNLOADS CAME FROM ANDROID DEVICES

Echoing Android’s smartphone market dominance, 80% of the TikTok downloads have been made to Android devices.

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8. 53% OF TIKTOK USERS UPLOADED A VIDEO IN THE LAST MONTH

53% of engaged TikTok users claim to possess uploaded a video within the last month.

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9. TIKTOK TAKES IN OVER $1.4 MILLION IN ESTIMATED MONTHLY EARNINGS

Analysts estimate that TikTok earns over $1.4 million per month.

10. TIKTOK WAS THE MOST DOWNLOADED APP ON GOOGLE PLAY STORE IN NOVEMBER 2018

In November 2018 (after the Musical.ly merger) TikTok finally took the coveted #1 position in the Google Play Store in the USA, with 2.78 million downloads.

Also read: https://viragram.me/all-you-need-to-know-about-the-tiktok-creator-market-place/

Chitransh Mittal
Chitransh Mittal
Strategic thinker, Content Creator, Digital Marketer, Social Media Researcher, Truth-seeker, Adventure Sports Enthusiast. I believe in the power of words, whether that means providing content for my company's blog or flexing my muscles in personal creative endeavors. No matter what, I keep my passion for storytelling and writing front and center. Content isn't a community, it's a quality which depends on its creator. Quality will always win out in the end. It's time for a new model which reflects this new reality. If you believe what I believe, I'd love to hear from you.

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